Coldwell Banker Residential Brokerage Launches ‘Puertas Abiertas’ Program to Provide Free Advice and Support for Hispanic Community.
SAN RAMON, Calif. – April 22, 2008 – On a recent Saturday, Coldwell Banker Residential Brokerage real estate agent Robert Aldana let it be known throughout the Hispanic community that he would be at his office should anyone want to stop by with real estate questions, get help with documents they didn’t understand, or get his assistance one on one with any other housing issue.
The host of a daily Spanish-speaking radio show called “Hablando de Casas,” Aldana referred to the Saturday event as “Puertas Abiertas,” translated “open doors.” His plan was to keep his door open for visitors from 10 a.m. to 4 p.m., but when he left for the office, he told his family he would probably be home by early afternoon. To his amazement, Aldana was greeted by a line of people out the door and around the corner at his Coldwell Banker Residential Brokerage office. His day didn’t end until 10 o’clock that night.
The tremendous popularity of that initiative has led Coldwell Banker Residential Brokerage, the Bay Area’s largest real estate company, to launch a sweeping new community outreach program called “Puertas Abiertas” to provide much needed help and support for Spanish-speaking residents on a wide variety of real estate issues – all at no cost.
Dozens of bilingual Coldwell Banker Residential Brokerage agents from Sacramento to Santa Cruz will be taking part in the program, agreeing to hold regular open-door sessions where they will provide free professional advice on real estate-related matters, as well as referrals to other professionals able to help Latino consumers who may need to seek advice regarding tax and legal issues.
Coldwell Banker Residential Brokerage executives said the issues facing Spanish-speaking residents range from relatively simple real estate and mortgage questions to much more serious financial matters, brought on by language barriers, cultural misunderstandings and sometimes by unethical business practices.
“What we’re trying to do is give these people an honest broker, if you will – someone who speaks their language and they can trust to provide clear, professional advice to help them out,” said Larry Klapow, president of Coldwell Banker Residential Brokerage in the San Francisco Bay Area. “There’s a real need for this in the community, and we believe that we can make an important difference in the lives of our neighbors through this program.”
The Puertas Abiertas initiative is part of Casa Coldwell Banker, the real estate brokerage’s overall effort to support Latino residents.
“Puertas Abiertas is one more way we can give back to the community that has helped build our success,” said Todd Mendoza, chairman of the Casa Coldwell Banker program. “We are proud to be that trusted member of the business community residents can come to, one that has a long history of service to our Northern California communities.”
The dates for the upcoming Puertas Abiertas sessions are May 17, June 21 and July 19. Coldwell Banker Residential Brokerage agent, Monica Manocha will be able to assist you.
SAN RAMON, Calif. – April 22, 2008 – On a recent Saturday, Coldwell Banker Residential Brokerage real estate agent Robert Aldana let it be known throughout the Hispanic community that he would be at his office should anyone want to stop by with real estate questions, get help with documents they didn’t understand, or get his assistance one on one with any other housing issue.
The host of a daily Spanish-speaking radio show called “Hablando de Casas,” Aldana referred to the Saturday event as “Puertas Abiertas,” translated “open doors.” His plan was to keep his door open for visitors from 10 a.m. to 4 p.m., but when he left for the office, he told his family he would probably be home by early afternoon. To his amazement, Aldana was greeted by a line of people out the door and around the corner at his Coldwell Banker Residential Brokerage office. His day didn’t end until 10 o’clock that night.
The tremendous popularity of that initiative has led Coldwell Banker Residential Brokerage, the Bay Area’s largest real estate company, to launch a sweeping new community outreach program called “Puertas Abiertas” to provide much needed help and support for Spanish-speaking residents on a wide variety of real estate issues – all at no cost.
Dozens of bilingual Coldwell Banker Residential Brokerage agents from Sacramento to Santa Cruz will be taking part in the program, agreeing to hold regular open-door sessions where they will provide free professional advice on real estate-related matters, as well as referrals to other professionals able to help Latino consumers who may need to seek advice regarding tax and legal issues.
Coldwell Banker Residential Brokerage executives said the issues facing Spanish-speaking residents range from relatively simple real estate and mortgage questions to much more serious financial matters, brought on by language barriers, cultural misunderstandings and sometimes by unethical business practices.
“What we’re trying to do is give these people an honest broker, if you will – someone who speaks their language and they can trust to provide clear, professional advice to help them out,” said Larry Klapow, president of Coldwell Banker Residential Brokerage in the San Francisco Bay Area. “There’s a real need for this in the community, and we believe that we can make an important difference in the lives of our neighbors through this program.”
The Puertas Abiertas initiative is part of Casa Coldwell Banker, the real estate brokerage’s overall effort to support Latino residents.
“Puertas Abiertas is one more way we can give back to the community that has helped build our success,” said Todd Mendoza, chairman of the Casa Coldwell Banker program. “We are proud to be that trusted member of the business community residents can come to, one that has a long history of service to our Northern California communities.”
The dates for the upcoming Puertas Abiertas sessions are May 17, June 21 and July 19. Coldwell Banker Residential Brokerage agent, Monica Manocha will be able to assist you.
For more information on the program contact Monica Manocha @ 408 399 1495 or email her @ monica.manocha@cbnorcal.com
1 comment:
Monica Manocha is very knowledgeable and so helpful. Thanks for this blog!
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